A.B. Biller branding



in conclusion

With the combination of

  • A bold and unique graphic identity

  • A well-developed brand personality

  • A close-in focus on the guns' differentiators

  • An effective reflection of the passionate community of current A.B. Biller owners

  • A compelling communication of the A.B. Biller heritage

A.B. Biller would have the strongest branding in the spearfishing community, which will help it greatly in becoming a stronger brand.


A stronger brand, of course, is an intangible asset. Over the years, however, it will pay ongoing and ever increasing dividends to the company.














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