SPE: a relevant identity
Applying the new SPE identity to the website would continue the theme of "simplification, sophistication, and a larger mission." Currently, SPE's "big picture" gets lost in an overly dense and text-heavy homepage. I would suggest a pared down site that relies on powerful visuals to communicate information in a more digestible way. Additionally, SPE should harness the authenticity of quality, original photographs to replace the current use of overexposed stock photos and concept illustrations which are visual noise at best and credibility-reducers at worst.