SPE: a relevant identity

Below is a design exercise utilizing SPE's logo shape to communicate the society's benefits in 20 seconds. This isn't
for a specific use but is rather meant to demonstrate the flexibility and power of the branding system. 


Looking this now (I did this 6 months ago) it would better if this said: "Shape your Knowlege,  Shape your Productivity, Shape your Networking, Shape your Career...SPE Shaping a Better Future." This neatly marries powerful qualities of plastics to the powerful tools that SPE gives to shape your future in the industry.